DTC Strategy & Operations Agency
Good People is a small but mighty, brand development consultancy specializing in the start-up & growth stages of direct-to-consumer strategy, end-to-end e-commerce operations, & content production, with a focus on emerging POC and women-owned luxury brands.
Blending data, content & design to create engaging & effective digital commerce experiences.
Recent work for Rosie Assoulin. Art direction & production by Mia Bonhomme. Photographed by Ezra Patchett.
Recent Work | Art Direction & Photo Production
We work with you to understand your brand and growth goals and develop a comprehensive digital strategy designed to engage, convert & scale. Some areas of our expertise:
Identifying & launching the right e-commerce platform for your goals (e.g. Shopify, Squarespace, Magento)
3rd party marketplaces (e.g. Farfetch, Garmentory)
Digital content production (e.g. e-commerce, editorial, lookbook)
Customer experience & building brand loyalty
Warehousing & fulfillment solutions
E-commerce Strategy & Operations
We specialize in Shopify & Squarespace. We have solutions for every budget from simple, out-of-the-box solutions to fully customized storefronts.
Template selection, design, & deployment
Custom web design art direction & development project management
Re-platforming (moving from Magento, Squarespace, etc to Shopify)
Social, marketing, & other 3rd party channel integrations (e.g. Instagram, Facebook, Pinterest, Google Shopping, Farfetch etc.)
Web Design & Development
One of the most important elements of any digital strategy is content. We pride ourselves on producing high-quality content for a variety of budgets. We have experience producing lookbooks, linesheets, e-commerce images, editorials, & brand campaigns.
Art direction
Full-scale production
Casting
Post-production/retouching
Copywriting
Event Production
